This is similar to the little festival movie Life is Beautiful created, but it's oh so different. The footage and style of effects truly has a personality. This is important when designing ads like this. The footage you choose establishes the vibe of the festival for anyone who has never been there before. This is huge because aside from lineup, this is the main way people to decide whether or no they want to attend. A festival is not just a weekend of music. It's a whole experience. Treat your ads that way.