https://www.youtube.com/watch?v=b-Yjdbu9mj0
CC Bend It and CC Bender do basically the same thing with minor differences
CC Bend It, when applied, usually ends up removing some of your object/image. You can fix this by moving the new anchor points that have shown up, or you can look in the effect panel and alter some of those numbers easily. Set distort to "extended" and alter the start and end points. Editing the x and y coordinates of start and end points will give different effects. You usually want to change the y coordinate, but you may need to change the x coordinate as well. This is easy to find out for your particular image through trial and error.
The bend transformation in the effect literally bends the object. You can adjust this number to your liking. A lower number will bend less, and a higher number will bend more.
With CC Bend It, there are some bending limitations. Your image will disappear past its original frame/boundaries. It will not extend beyond that frame even if it's in a pre-comp. There is a way around this, but it is honestly not worth doing most of the time because it will mess everything up. Accept your fate.
There is something called "bender prestart" for this effect. By altering the bender prestart, you are changing the appearance of your object prior to your start point (aka one of these new little anchor point looking things that have popped up).
You can alter all of these things however you would like to fit your animation throughout.
CC Bender, unlike CC Bend It, does not crop your image upon adding the effect. You get the start and end points again, but this time they are called top and base. The effect will only be applied between those two points, so move them accordingly.
When you alter the "amount" of the effect, it bends. YAY! But you'll notice the angle for the top point is carried for the rest of the image. If this is not what you wanted, you can change it using the "style" dropdown menu. Play with it and see what's right for your comp.