This is an animated promo video for the 2022 bonnaroo festival. It's super simple, which makes a statement about how well known this festival is. It's simply the festival theme, the dates, the name of the festival, and some added animation. This is still effective because it's dynamic and fun, and it makes you want to sit and stare at it a while instead of just scrolling past it like any other ad on Instagram. Animation is key.